What does the Union Tribune have to say about Barons Market?

Posted in Blog, In the News, News, Uncategorized


How does Barons Market choose the products that you find on our shelves?

Just ask the Union Tribune. The local paper joined us recently for one of our famous food panel meetings to find out. Now, you can read the full article here.


Shop at Barons to Help End Hunger in San Diego

Posted in Blog, Community, Events, Family, In the News, News, Uncategorized

Alpine_CashierWhen we learned that one in five children in San Diego County doesn’t always have enough food to eat, we felt unsettled. Our hearts trembled. We had to help.

Come to our Point Loma location this Labor Day weekend and you may notice that the store looks a little different. More than fifty paper plates, hand-illustrated by children and families struggling with hunger in San Diego County, will be on display to kick off September’s Hunger Action Month. The colorful in-store art installation tells the stories of local families who don’t have enough to eat.

You can help fill their plates and brighten their futures. From Tuesday, August 30 through Tuesday, September 6, we invite you to donate to San Diego Hunger Coalition when you check out at any of our San Diego locations. Any amount will support the organization’s work to ensure that nobody in San Diego goes to bed hungry.

Good food can change a life. Good neighbors can too. Please stop in and join us.

Barons Market Requests Proposals for Public Art in North Park Store

Posted in Blog, Community, In the News, Locations, News, Uncategorized

Barons North Park Outside Concept

Barons Market requests proposals from local artists to create a public mural inside its premiere North Park location. The selected artist will craft lasting artwork on a four-sided column that visually represents the theme of “growing community through food and art.”

Open to artists living in San Diego – ideally in North Park and surrounding communities – the request for proposals is the first step in a three-stage selection process. Interested artists are encouraged to submit their portfolio, resume and short letter of interest by August 25.

“When Barons opens a new location, we strive to weave the very fabric of the community into our store,” says Barons Market Vice President of Marketing Rachel Shemirani. “We hope that the artist who designs this piece of our first urban location will share Barons’ passion for community.”

Barons’ location at 3231 E. University Avenue will feature North Park-inspired interior design that blends the vibrancy of the neighborhood with modern architecture. According to Shemirani, the neighborhood deserves a grocery store that has as much character and charisma as the people who live there.

Only artists with reviewable portfolios are eligible to apply. For information on eligibility, project specifications and timeline, click here to view the full request for proposals.

Barons plans to open its North Park store to the public by the end of this year. For more information on Barons Market, please follow along on Facebook and Twitter.

Barons Market Introduces Specialty Olive Oil and Vinegar Bar

Posted in Blog, In the News, News, Products, Uncategorized

Olive Oil Vinegar Bar 3
If you want to buy Tuscan herb olive oil and Bordeaux cherry balsamic vinegar in the same place you buy paper towels, you’d be out of luck – until now. Barons Market has brought olive oil and vinegar tasting stations to grocery aisles in all six locations, merging the specialties of a boutique store with our all-natural, everyday products.

Ten exotic olive oils and 14 flavorful vinegars fill shiny silver vats at each store’s tasting station accompanied by top-notch bread for dipping.

Olive Oil Vinegar Bar 7


Customers can expect to find exceptional flavors, including citrus habanero olive oil and honey ginger white balsamic vinegar along with classic balsamic and high-quality extra virgin olive oil. When a shopper discovers his favorite, 12-ounce bottles are ready to take home for $9.99. The olive oil and vinegar bar first appeared at Barons’ Murrieta location in late 2015. Now, Barons has expanded the tasting stations to all six stores and plans to include the feature in its newest location opening in North Park later this year.

Barons Backroom Beer Pairing Featuring Ironfire Brewing – June 22

Posted in Blog, Community, Craft Beer, Events, In the News, Local, News, Products, Uncategorized

Ironfire Brewing

Summer weather and backyard bashes go together like Southern California and a cold, craft beer. Showcase the tastes of summer at Barons Market’s Backroom Beer Pairing, featuring Inland Empire’s Ironfire Brewing on June 22. This backroom bash not only tastes good, but does good, as Barons Market will donate 100 percent of proceeds from our six San Diego/Inland Empire locations to Pug Rescue of San Diego County and Animal Friends of the Valleys.

Barons’ Backroom Beer Pairings transform loading docks and stock rooms into food and local brew speakeasies. Friends and neighbors will gather at our neighborhood stores to sample Ironfire craft brews paired with appetizers made from the market’s selection of all-natural ingredients.

The menu includes:

• The Nühell India Pale Lager – brewed like a lager, but hopped like an IPA – to welcome guests
• The Devil Within Double IPA – a brew of citrus and stone fruit flavor – paired with summer watermelon feta salad with arugula
• 51/50 IPA – a classic San Diego-style IPA – paired with chicken satay skewers
• Vicious Disposition Imperial Porter – big, bold and brewed with locally harvested avocado honey – paired with beef and brie sliders
• 6 Killer Stout – brewed with 100 percent Arabica hazelnut coffee – made into a “boozie” ice cream float

For a deliciously refreshing start to summer, head to one of Barons Market’s San Diego/Inland Empire locations from 6 – 8 p.m. on Wednesday, June 22. Space is limited, so purchase $15 tickets today.

To learn more about Ironfire Brewing, please visit www.ironfirebrewing.com.

Behind the Scenes of a Barons Food Panel

Posted in Blog, Grocery, In the News, News, Products, Uncategorized

Food Panel Group

Barons Market promises a ten-minute shopping experience, delicious products and the best possible prices. With these guarantees, it’s no wonder people often ask how we make it happen.

The answer is simple: a bit of teamwork and a lot of tasting.

Every week, our managers hold a panel to taste each potential product before it makes it onto our shelves. Our managers pack a small room to passionately debate whether or not a product is good enough for our customers.


Food Panel Todd

Take pasta sauce as an example. Have you ever noticed how many different types of pasta sauces are available in a typical grocery store? All you want to do is make spaghetti, and you’re overwhelmed with the options for sauce. At Barons, we taste all the all-natural options before they make it to our shelves and choose only the very best ones to carry. We’re here to save you from facing 20 pasta sauce options and trying to blindly decide which one might taste best.

Food Panel Oscar

Think of us as your personal shopper. We do the evaluating so you don’t have to. When we taste new products, we assess them based on the following questions:

• Do you like this product?
• Do you like the taste?
• Do you like the price?
• Are the ingredients all-natural?
• Do you like the packaging?
• Is it properly labeled?
• Would you buy this again?

Food Panel Kind

If a product wins a majority vote, we do our best to bring it to your local Barons Market. If we love the product but the price is too high, we try to negotiate it down so you don’t pay too much for the good stuff.

When a product makes it to our shelves, it’s safe to say we’ve already spent hours discussing it, tasting it and deciding if it gets the Barons seal of approval – which only about ten percent of products do.

Food Panel Buzz Beans

We also discuss customer requests and trends at our food panel meetings. The things you say to us in the store make it to the meetings and we figure out how to meet your needs. Have you been on the hunt for organic snacks? Let us look into that. Did you try an outstanding dip at a farmers market? Let us know – it could make an appearance in our next food panel. We want what you want, and this is how we make it happen.

We understand that tasting delicious food every week may not seem like hard work, but it remains at the core of Barons Market. We would never offer products that we wouldn’t feed our families or ourselves, and as our customers, you are part of the Barons family. Every time you shop with us, you can have the confidence that what you’re choosing from is what we have in our pantries – and we like to think we have pretty good taste.

Our Top 15 Favorite Barons Moments of 2015

Posted in Blog, Community, In the News, News, Uncategorized

Barons Murrieta Outside Sign

2015 was a terrific and exciting year for us. Here are some of our favorite moments:

1. That time when a monkey walked into our store. No, really. Mochi the monkey walked out of his owner’s house and right into Barons, Point Loma. He made friends pretty quickly until his owner picked him up.

2. Our Rancho Bernardo store debuted their brand new demo kitchen, where they are serving up our favorite recipes.

3. The Alpine store won first prize for their homemade chili at the Alpine Chili Cook-off back in September.

Alpine Chili Cook Off Winners 2015

4. We announced that our new store in Murrieta will be opening January 20th. We are counting down the days…

5. Barons Market President, Joe, sent his very first text. With. An. Emoji.

6. Our Wildomar store made goodie bags for our troops who couldn’t make it home for Thanksgiving as a small thank you for their service.

Barons Bags for Troops

7. We interviewed over 450 people at our Murrieta Job Fair, making this job fair are most successful one yet. We cannot wait to open this January!

8. Guinness slept a record number of 2,318 hours during working hours in 2015.

9. We expanded our Barons Backroom Beer Pairings to all five stores this year. It will soon be six stores once Murrieta opens!

Wildomar Beer Pairing 2

10. We were featured in Shopping Centers Today. It was a terrific article and couldn’t be more proud.

11. Bob Ring, our Store Manager in Alpine, was recently voted Honorary Co-Mayor of Alpine. The proceeds of his campaign will go to the Alpine Community Center.

12. Barons Market was voted as one of the top 5 Best Salad Bars in San Diego by the readers of San Diego City Beat Magazine. Eating salad never tasted so good.

Salad bar 2

13. We hired a new marketing manager, Nancy Kennedy, who has made our lives so much easier. What did we ever do without you, Nancy?

14. In March, our Wildomar store won Wildomar Chamber Medium Business of the Year. We’re so proud of Beryl, Pam, and the rest of our amazing team.

15. We’ve raised over $31,000 for 156 local charities this year alone.


We can’t wait to see what 2016 has in store!

Barons Murrieta Job Fair December 4 & 5

Posted in Blog, Community, Events, In the News, Local, Murrieta, Uncategorized

managers outside 6

If you live in Murrieta and appreciate good food at good prices, Barons Market may want to hire you. We will be hosting our highly anticipated job fair on Friday, December 4 and Saturday, December 5 from 10 a.m. – 3 p.m. at the new Murrieta location, 40545 California Oaks Road. Barons Market encourages interested applicants to apply in person during this two-day period.

With our sixth Southern California location, we will be bringing all-natural fresh food and beverages to Murrieta’s tight-knit, community-oriented atmosphere. Barons Market, which weaves ourselves into the fabric of the neighborhood, will hire more than 30 employees from the local workforce.

“When we hire team members at Barons, we hire them to grow with us and become part of our family,” says Rachel Shemirani, Barons’ vice president of marketing. “Murrieta’s excitement to work with Barons and for our grand opening in January is humbling, to say the least.”

To apply, download a job application from our website or pick one up in person at the job fair. Applicants will bring their application to the job fair and at that time, will be scheduled to sit down with Barons supervisors on either December 4 or December 5. Barons plans to announce and hire its official employees in January, providing enough time for training prior to the store’s January 20 opening next year.


Barons Backroom Beer Pairing Featuring Alesmith Brewing: December 2nd

Posted in Alpine, Blog, Community, Craft Beer, Events, Locations, Point Loma, Rancho Bernardo, Temecula, Uncategorized, Wildomar


In the spirit of holiday cheer and holiday beer, Barons Market and Alesmith Brewing announce Ho-Ho-Hoppy Holidays Backroom Beer Pairing.

On Wednesday, December 2, all Barons Market locations will transform loading docks and stock rooms into food and local brew speakeasies. A Barons Market tradition, the family-owned grocery store gifts proceeds back to local organizations in the community. Proceeds from the December 2 event will benefit the San Diego Food Bank and the Temecula Murrieta Food Pantry.

The joy-filled menu for Ho-Ho-Hoppy Holidays includes:

• Chicken lettuce wraps with ginger dressing and wonton crisps with Alesmith’s X-Extra Pale Ale
• Sausage and artichoke stuffed mushrooms with Alesmith’s Nut Brown Ale
• Asparagus, smoked salmon and brie crostini with Alesmith’s Lil’ Devil
• Hamburger sliders with brie, caramelized onions and two types of mustard with Alesmith’s IPA
• Lentil soup with pita chips and crumbled feta cheese with Alesmith’s Double Red IPA

To ring in the holiday season with festive flavors and homegrown brews, head to any San Diego County Barons Market from 6 p.m. – 8 p.m. on Wednesday, December 2. Space is limited, so purchase your $15 tickets here.

To learn more about Alesmith Brewing Company, please visit alesmith.com


The Trick to Halloween Treating

Posted in Blog, Family, Local, Locations, Uncategorized

Halloween Cuties

We love Halloween, but we know it’s not the healthiest of holidays. Have no fear, Barons has everything you need to make Halloween festive without consuming a scary amount of artificial sugar.

First, before you walk your spooky sidewalks trick-or-treating, have a healthy and hearty meal at home. Afterwards, you’ll be full of energy and won’t crave sugar – too much.

Make Halloween dinner fun for the little ghouls and goblins at your table. Sweet potatoes, carrots and mac and cheese add touches of orange while simultaneously providing a nutritious meal everyone enjoys. Carrots and sweet potatoes, also orange, contain beta-carotene – a vitamin important for healthy eyes navigating in the dark.

Wash your meal down with spiced mulled apple cider – a delicious seasonal beverage you can enjoy hot or cold. Heat it up for a drink that’s warm and cozy, or sip it cold through a straw and avoid ruining your face paint.

Now, nobody wants to be the neighbor handing out raisins, but you can still hand out candy that isn’t full of processed sugars. Barons has organic lollipops, all-natural gummy fruit snacks, organic Justin’s peanut butter cups and mini Chuao chocolate bars in all kinds of unique flavors.

And remember, if you do end up handing out raisins, you didn’t get them from us.