Thanksgiving Day Hours 8am – 2pm

Posted in Blog, Locations

Thanksgiving Turkey

Happy Thanksgiving! We’ll be open 8am – 2pm on Thursday, November 23rd. Normal store hours will resume Friday, November 24th.

Weber Grilling Academy at Barons Market Alpine, July 16th

Posted in Alpine, Blog, Events, In the News, News

Weber Grilling Academy 1
On Sunday, July 16, the smell of barbeque, sound of sizzling burgers and taste of top-notch ingredients will consume the Barons Market, Alpine parking lot as barbeque experts teach 90 customers how to build a better burger. The pop-up workshop, hosted by Weber Grilling Academy, rolls through to teach basic grilling techniques using affordable and high-quality ingredients found in the aisles of Barons Market. Three classes at noon, 1:30 p.m. and 3 p.m. are limited to 30 participants each. To register for this FREE class, sign up here.


Open 4th of July: 8am – 6pm

Posted in Blog, In the News, Locations

4th of July Post

Barons Market will be open on the 4th of July from 8am – 6pm. We’ve got everything you need for your Independence Day celebration!

North Park

Posted in North Park

North Park

North Park:

3231 University Avenue, San Diego, CA 92104
Phone: 619-814-5555

News and Community

Barons Backroom Beer Pairing Featuring The Lost Abbey, October 19

Posted in Blog, Community, Craft Beer, Events, In the News, Local, Locations, News


In support of Breast Cancer Awareness Month this October, Barons Market is tickled pink to present the latest installment of our Backroom Beer Pairing series. On October 19, we’ll transform loading docks and stock rooms into beer and food speakeasies. Guests will enjoy fall inspired, all-natural appetizers paired with popular brews from San Diego brewery, The Lost Abbey.

100 percent of proceeds from Inland Empire locations will benefit Michelle’s Place. Michelle’s Place, a Temecula-based breast cancer resource center, provides emotional and educational support to people living with breast cancer in Riverside County.

100 percent of proceeds from San Diego locations will benefit Susan G. Komen San Diego. Susan G. Komen addresses the fight against breast cancer on all levels by identifying gaps in San Diego County’s breast cancer care and barriers to access.

“Michelle’s Place and Susan G. Komen San Diego work every day to lift the spirits of women struggling with breast cancer – now it’s our turn,” says Rachel Shemirani, vice president of marketing at Barons. “You can’t underestimate the power of good food and good company for people going through tough times.”

In addition to eating and drinking for a pretty-in-pink cause, Barons hosts its Backroom Beer Pairings to support local microbreweries and bring the community together for an evening with neighbors and friends.

The October 19 menu featuring popular beers from The Lost Abbey includes:

• Red Barn, a refreshing ale paired with Viola’s goat cheese crostini with jalapeño jelly
• Avant Garde, an ale with a subtle yet firm hop presence paired with Irish cheddar, smoked ham and granny smith apple Panini’s
• Judgment Day, an ale with layers of malt paired with spicy pulled pork tacos with southwestern slaw
• Track 8, brewed with raisins, vanilla and toffee paired with salted caramel ice cream drizzled with maple balsamic vinegar

To enjoy these delectable pairings, support local business and give back to neighbors navigating breast cancer, head to your local Barons Market from 6 p.m. to 8 p.m. on Wednesday, October 19. Tickets will sell out, so click here to purchase your $15 ticket today.

To learn more about Barons Market and view a list of all Barons locations, please click here. To learn more about The Lost Abbey, please visit

Barons Market To Seek Food-Loving Employees at North Park Job Fair

Posted in Blog, Community, Events, In the News, Locations, News

managers outside 6

As we get closer to opening our doors in North Park, we are beginning our search for neighbors to join our family. Barons will host our highly anticipated job fair from September 29 to October 1 and we anticipate that we’ll hire more than 40 North Park residents to join our tight-knit team.

“We’re looking for employees that share our values and personify the traits that made us fall in love with North Park in the first place – community pride, hunger for quality products and a fun-loving spirit,” says Rachel Shemirani, Barons’ vice president of marketing. “Barons Market in North Park will be unlike any of our other six locations, and our commitment to good food and good prices will never change.”

With our first urban location, Barons will bring all-natural food, a superior craft beer selection and grab-and-go options to North Park’s artistic, vibrant neighborhood.

To apply, download a job application here or pick one up at the job fair. Applicants will meet with Barons staff from 10 a.m. to 4 p.m. on each day at its soon-to-open seventh store, located at 3231 University Ave. We plan to announce and hire our official employees by mid-October, providing enough time for training prior to the store’s opening this fall.

Barons Market Requests Proposals for Public Art in North Park Store

Posted in Blog, Community, In the News, Locations, News, Uncategorized

Barons North Park Outside Concept

Barons Market requests proposals from local artists to create a public mural inside its premiere North Park location. The selected artist will craft lasting artwork on a four-sided column that visually represents the theme of “growing community through food and art.”

Open to artists living in San Diego – ideally in North Park and surrounding communities – the request for proposals is the first step in a three-stage selection process. Interested artists are encouraged to submit their portfolio, resume and short letter of interest by August 25.

“When Barons opens a new location, we strive to weave the very fabric of the community into our store,” says Barons Market Vice President of Marketing Rachel Shemirani. “We hope that the artist who designs this piece of our first urban location will share Barons’ passion for community.”

Barons’ location at 3231 E. University Avenue will feature North Park-inspired interior design that blends the vibrancy of the neighborhood with modern architecture. According to Shemirani, the neighborhood deserves a grocery store that has as much character and charisma as the people who live there.

Only artists with reviewable portfolios are eligible to apply. For information on eligibility, project specifications and timeline, click here to view the full request for proposals.

Barons plans to open its North Park store to the public by the end of this year. For more information on Barons Market, please follow along on Facebook and Twitter.

Barons Market Announces it’s Coming to North Park

Posted in Blog, Community, In the News, Locations, News

Barons North Park Outside Concept

Barons Market is thrilled to announce our seventh location in the heart of one of San Diego’s most artistic and vibrant neighborhoods: North Park. Formerly a Fresh & Easy, the location at 3231 E. University Avenue joins three other San Diego County stores in Point Loma, Rancho Bernardo and Alpine. This news comes on the heels of the grand opening of Barons’ sixth location in Murrieta earlier this year. The anticipated opening this winter marks the first time we have opened two locations in one year.

“Barons Market and North Park are a match made in food heaven,” says Vice President of Marketing Rachel Shemirani. “We stock our shelves with good food, craft beer and locally grown produce – all things that the North Park community values. As a family-owned business founded in San Diego, this location feels like coming home.”

The newest location will feature iconic Barons Market qualities, such as:
• Olive oil and vinegar bar – the only grocery store chain in California with this feature
• Hot soup bar, fresh salad bar and antipasto bar
• Collaboration with local farms to bring customers the best quality and freshest produce
• Products that cost 25 – 30 percent less than traditional supermarkets. No gimmicks, no sales, and no club cards. Just everyday low prices
• More than 400 microbrews, making Barons the go-to craft beer store in Southern California

In North Park, we will collaborate with Architect John Ziebarth and Interior Designer Julie Dugas of Studio H2G to transform the 15,000-square-foot space into a modern-day grocery store with style to complement the neighborhood’s character. Dugas has designed each of the six existing Barons Markets and promises that no two stores look the same.

“Dugas and Studio H2G create shopping experiences reflective of the communities we call home,” says Shemirani. “For our premiere market in an urban Southern California location, we envision the North Park store to reflect the energetic and artistic character of the community – something that you wouldn’t normally see when you go grocery shopping.”

With the new location, Barons plans to bring approximately 30 jobs to the community, for which we will prioritize hiring locally from North Park.

For more information on Barons and the new store, please check our website or follow along on Facebook.

Barons Backroom Beer Pairing Featuring Modern Times, March 16th

Posted in Alpine, Blog, Community, Craft Beer, Events, In the News, Local, Murrieta, News, Point Loma, Rancho Bernardo, Temecula, Wildomar

Modern Times Picture

Grab your green and head to any one of Barons Market’s locations from 6 – 8 p.m. on March 16 for a St. Paddy’s Day themed beer and food tasting with San Diego brewer, Modern Times!

This savory celebration not only tastes good, but does good. Barons Market will donate 100 percent of proceeds from its three San Diego/Inland Empire locations to the San Diego Food Bank/Temecula-Murrieta Pantry.

Barons’ Backroom Beer Pairings transform loading docks and stock rooms into food and local brew speakeasies. Friends and neighbors will gather at their neighborhood store to sample local beers paired with savory appetizers made from the market’s selection of all-natural ingredients.

The menu includes:

• A refreshing, fruity beer to welcome guests
• Smoked salmon pizza paired with Lomaland: a bright, rustic saison
• Dubliner grilled cheese with mango chutney paired with Fortunate Islands: a hoppy, citrusy wheat beer
• Ruben cupcakes paired with Blazing World: a hoppy, dank amber ale
• Chocolate stout cake paired with the option of Black House coffee: a roasty stout, or City of the Dead: a full-bodied, chocolate coffee stout.

Space is limited, so purchase $15 tickets today for a food and beer match-up that will knock your green socks off.

To learn more about Barons Market and view a list of all Barons locations, please click here. To learn more about Modern Times, please visit

Barons Market Murrieta Grand Opening January 27

Posted in Blog, Events, Family, In the News, Murrieta, News

Barons Murrieta Outside Sign

We’re thrilled to announce the opening of our sixth location at 40545 California Oaks Road in Murrieta. An 8 a.m. ribbon cutting with the Murrieta Chamber of Commerce and local elected officials will launch the opening festivities on Wednesday, January 27. Our Murrieta store will join Wildomar and Temecula as the third Barons Market location in the Inland Empire.

“As a family-owned market with good food at good prices, Barons Market’s community-centered approach naturally fits with the tight-knit neighborhood of Murrieta,” says Rachel Shemirani, vice president of marketing and daughter of Barons Market founder, Joe Shemirani. “This community has a unique culture that requires a special type of grocery store – one that not only opens a location in the neighborhood but integrates into the core of what makes it special.”

Key features of our newest store includes:

• Terrific selection of organic, natural and specialty foods
• Collaboration with local farms to bring customers the best quality and freshest produce
• Products cost 25 – 30 percent less than traditional supermarkets. No gimmicks, no sales, and no club cards. Just everyday low prices
• Hot soup bar, fresh salad bar and antipasto bar
• The selection of over 500 gluten-free items is centralized in one location of the store so gluten sensitive customers can easily find them
• With over 400 microbrews, it stands as the go-to craft beer store in Southern California
• Through store design and product selection, Barons has created a ten-minute shopping experience for busy customers

Grand Opening festivities will continue through the weekend. We can’t wait to meet you!